I am watching TV last night and on comes a commercial from Microsoft. You know them as soon as they start – they have the look and feel of a Coca Cola commercial. You know the ones that are wholesome and make you feel good but say nothing about what they actually offer of any value. Basically brand reinforcement and that’s all. Zero protein and 1,000 calories.

I sit back and to my utter amazement the commercial made the worst statement any brand could ever make about itself. What did they say you ask? The commercial shows children SMS texting their dad in grocery store via the families dinosaur Windows PC. What they were texting was 1,000 calories in candy requests that looked like was coming from the poor guys wife.

I was dumb founded. The Windows PC clearly had no security and the AD reinforced the 1,000 calories literally. What really stunned me was that Microsoft was saying, yeah we’re making our PC operating systems to communicate with Smart phones - that's all we provide of any value anymore!!!!

Are you kidding me? I can carry around an Android or IOS phone which can do everything Microsoft PC can do plus that last major thing – they are small and light. It was not the ginormous pig of PC the kids were typing their candy requests into.

In other words why on earth would I buy a boat anchor of a machine to tie around my neck? Hey if I wanted to do that I could have put a mainframe in my house in the 1990s! I didn’t do it because micro computers had arrived. Fast forward to today – Smart phones have arrived – don’t sell me mainframe PCs when what I want is a micro Smart phone.

Must be nice to have so much money that you can drive your company off a cliff.

Anybody else think Microsoft’s CEO should have left when Gates hit the showers . . .